Custom IoT Platform vs Generic Platforms
Generic platforms are good for MVPs. But growing device businesses need ownership, scale, security, alerts, and custom workflows.
Strategic Business Advantage
Why growing device businesses move from generic IoT platforms to custom product ownership.
Custom with Promeraki
Full Ownership
Own your platform, code, data, infrastructure, IP, and product roadmap.
Revenue Ready
Launch subscriptions, paid features, customer tiers, and usage-based pricing.
Built to Scale
Support growing fleets, more device types, and changing product needs.
Cost Control
Reduce rule-chain costs, repeated workarounds, and platform dependency at scale.
Recommended
Generic Platforms
Limited Control
Product roadmap, architecture, and IP stay tied to the vendor platform.
Fast MVP Start
Good for prototypes, feasibility checks, and small early-stage device pilots.
Revenue Limits
Subscriptions, paid features, and customer pricing options stay restricted
Rising Costs
Rules, integrations, devices, and custom workflows add cost as you grow.
Fleet & Device
Management
Move beyond pilots with reliable onboarding, firmware support, async communication, and multi-protocol control.
Key stats
500+
Devices require custom platform
∞
Unlimited device types supported
Key features
Backward Compatibility
Support evolving firmware while keeping older devices stable in the field. Generic platforms often break with updates.
Multi-Protocol Support
Run MQTT, LoRaWAN, NB-IoT, and custom payload formats in one platform. Avoid external tools for protocol handling.
Async Communication
Handle delayed replies, retries, fallbacks, and multi-stage device workflows. Built for real field communication.
Custom Fleet Provisioning
Onboard devices, map customers, assign access, and manage fleets around your process. No rigid setup limits.
Command & Downlink
Send commands, track delivery, confirm acknowledgements, and retry failed actions. Keep device control visible.
AI-Assisted Development
Use Claude Code, Cursor, Git, and testing workflows to build, update, and maintain the platform faster.
Security without Compromise
Rotational Certificates
Automate certificate generation and rotation across your device fleet to reduce security risk.
Certificate Risk Detection
Detect expired, corrupted, or compromised certificates before they affect device communication.
Flexible Hosting
Deploy on AWS, Azure, or on-premises based on your security, compliance, and cost needs.
Operational Visibility & Control
Track devices, users, alerts, and system events the clarity of generic platforms often lack.
Operational Logs
View logs across devices, APIs, services, and workflows. Errors stay visible so your team can fix issues faster.
SYSTEM-WIDE VISIBILITY
User-Controlled Alerts
Let users set their own alert rules, thresholds, and escalation preferences.
CUSTOM ALERT RULES
Audit-Ready Tracking
Track user actions, system events, and changes for compliance and support.
FULL AUDIT HISTORY
Smart Alerts That Matter
Notify the right users at the right moment with custom channels, escalation rules, and full delivery tracking.
Multi-Channel Delivery
Send alerts through each user’s preferred channel, including SMS, email, mobile push, Slack, Teams, and webhooks.
6 ALERT CHANNELS
Priority-Based Rules
Set alert logic by event type, device status, severity level, customer account, or operating condition.
CUSTOM LOGIC
Action Tracking
Track delivery, acknowledgement, escalation, and closure so teams know what happened and what needs attention.
FULL ALERT TRAIL
When Your Devices Grow, Your Platform Should Too
Move beyond generic tools with a secure platform built for device control, alerts, integrations, user workflows, and long-term scale.
- DEVICE FLEET CONTROL
- SECURE CLOUD DEPLOYMENT
- CUSTOM WORKFLOW SUPPORT